CounterRx equips independent pharmacies with practical playbooks, frameworks, and defense strategies — built from real-world PBM experience to help you fight back against the pressure eroding your margin.
Built from real-world PBM experience and field-tested pharmacy strategy — not theory. CounterRx helps independent pharmacies understand how reimbursement pressure is created, where leverage still exists, and how to respond with a smarter plan.
DIR fees. MAC pricing. Narrow networks. PBM contract traps. Forced mail order. Prior auth burden. Every playbook targets a specific mechanism the system uses against you. Specific threats, specific playbooks.
CounterRx publishes playbooks, frameworks, and checklists designed to help owners and lead pharmacists make better decisions, faster. No advocacy. No white papers. Tools you can use this week.
If a DIR clawback landed and you didn't see it coming. If a narrow network letter arrived and you didn't know your leverage. If a contract renewal came and you signed it. CounterRx is built for the operators running the businesses the system is designed to eliminate — not for academics, not for consultants. For owners who want a clearer strategy and more disciplined tools.
Defense, offense, and a full business model redesign — built from real-world PBM experience.
Know how the clawback is calculated, what it's actually costing you, and where to tighten your position before the next reconciliation hits.
Stop being a soft target. Build the documentation posture that makes auditors move on — before the letter arrives, not after.
Run the real margin calculation. Identify exactly which drugs are dispensed below cost and build a systematic response before the drain becomes structural.
Map your adequacy leverage and understand your contractual position before the exclusion notice arrives — not after the volume is already gone.
Find the provisions creating hidden exposure before you sign. Seven dangerous clauses, five compounding risks, and a 30-minute review framework.
Keep the Script. Keep the Margin. Five coordinated systems are redirecting your maintenance volume — here's how to fight all of them.
The $160,000 tax you're paying to process denials — the full cost model, the appeal playbook, and the counter-system.
Defense Library (KS01–07) + Offense Library (KS08–11) + KS12 Business Model Capstone + the exclusive Offense Readiness Assessment. The complete independent pharmacy gameplan — defend your cashflow, build new revenue, and redesign the business so PBMs are the floor, not the ceiling.
Individual value $614+ · All 12 resources · 48 tools · Exclusive bonus included
DIR Fees · PBM Audits · MAC Pricing · Narrow Networks · Contract Red Flags · Forced Mail Order · Prior Authorization. All seven defense playbooks. Start here if you're bleeding from PBM behavior today.
Star Ratings · Specialty Access · Compounding Strategy · 340B. Four growth playbooks plus the exclusive Offense Readiness Assessment — which play to run first, based on your real constraints.
The 3-year revenue mix and 90-day diversification plan for getting off PBM dependence. If you buy nothing else and just need the full map, buy this.